How Schools can increase Online Visibility
Want to increase your school's applicant pool? There are some simple marketing tactics you can use to start attracting more applicants, regardless of whether you're a small private high school or a large university. Here are some creative marketing ideas for schools to build visibility online: Optimize your website Your website should be designed to highlight your benefits and guide the visitor through your content in an easy-to-understand manner. It is easy to overwhelm the reader by trying to do too much. It is important to have a clear call to action. Here are two examples: Click Here to Apply Now and Here to Sign-up. These calls to action should be placed in areas on your website where they are most likely to be clicked and become applicants. It might be that the "Apply Now” button floating on the reader's screen increases the number of applicants who visit your website. This is known as Conversion Optimization. Next...