How schools can increase their online visibility




Want to increase your school's applicant pool? There are some simple marketing tactics you can use to start attracting more applicants, regardless of whether you're a small private high school or a large university.

Here are some creative marketing ideas for schools to build visibility online:

Optimize your website

Your website should be designed to highlight your benefits and guide the visitor through your content in an easy-to-understand manner. It is easy to overwhelm the reader by trying to do too much. It is important to have a clear call to action. Here are two examples: Click Here to Apply Now and Here to Sign-up. These calls to action should be placed in areas on your website where they are most likely to be clicked and become applicants. It might be that the "Apply Now” button floating on the reader's screen increases the number of applicants who visit your website. This is known as Conversion Optimization.

Next, make sure your website is mobile optimized. It is no longer enough to have a website. It should be easy to load on all devices: tablets, phones, laptops, and so on. If your website takes too much time to load or isn't responsive, visitors will be more likely to leave your site and not return. Responsive design is the best method to build your website. It means that your website "responds to" any browser width.

Search Engine Optimization, also known as SEO, is the final aspect of optimizing your site. It is the process by which you determine which keywords are being searched for by your target audience so that you can rank strategically for them. You can rank specific keywords to bring in more traffic. This will give you a higher-quality audience, readers, and applicants. Search Engine Optimization, a broad digital marketing strategy, includes web design, content creation, public relations, and more.

Engage in more online activities.

While it might sound easy, becoming more active online can greatly increase your reach and application rate. To make this happen, however, you must ensure that you are being active in the right online places. Here are some tips.

Blog: It's a great way for you to share information about your school with others, how it differs and what's happening. It will increase the number of pages search engines index, which will result in more traffic. More applicants mean more traffic.

Guest Blog: While blogging on your website is great, guest blogging can help you increase your reach on other sites. This is a great way for you to reach people who might not know about your school. It also allows you to link back, which improves the SEO power of your website.

Social Media: Social media can be a great way to increase tuition rates. Why? You can target users on social media sites such as Facebook and show ads to them.

Invest in targeted mailers

Targeted mailings are an old-school marketing strategy that still works well in schools. This tactic involves the hiring of a marketing agency to help you determine where to send your mailings to your targeted audience.

You will need to include a clear call to action on these mailings so that recipients know exactly what to do next. Example: Sign up today for our open house!

Develop relationships with schools of the lower levels.

Networking is another effective way to increase the number of applications. Many applicants are referred to schools by their guidance counselors. It is important that you reach out to every counselor in your community (and the surrounding communities) to let them know what your school has to offer and what makes it different from other schools. Invite the counselors on campus to give out promotional materials and have fun with them. These small gestures can go a long way in helping counselors to speak with students and recommend schools.

Make an informative video

People rarely actually read any content in today's world. They often just skim through the content to get the "gist". This can lead to serious miscommunications. A video explaining your school to prospective students can be a great way to grab their attention and give them as much information as possible. 

Here are some benefits.

  • They will stay more focused on you.
  • Visual content is more attractive and easily shared.
  • YouTube is second in search engine traffic (after Google). This means that videos will bring more targeted traffic to your site.

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